Despite decades of eating well, exercising and taking care of his body, Dan Holtz found his health deteriorating in the mid-1990s. Within a few short years, he went from the picture of health to noticing an ever-increasing bodyfat percentage. He also noticed that his immune system was not as strong as it used to be. He was getting colds far more often and had developed allergies that were not a part of his earlier years. Holtz was launched on a journey to maximize his own health, one that continues to this day. Holtz saw a need for a treatment center combining access to medical practitioners who were skilled in the field of Bioidentical Hormones in an elegant and supportive environment. The Beverly Hills Rejuvenation Center is the result of this vision. Launched in 2005 with partner Devin Haman, BHRC is built around the idea that great care isn’t simple. Dan Holtz has not forgotten what it’s like to feel bad and be without hope of feeling better. And though he’s now called the “Wellness Expert to The Stars”, he created the Beverly Hills Rejuvenation Center out of his belief that feeling great is everyone’s birthright.